Presence in AI search
When someone asks ChatGPT or Gemini for a company in your industry, the answer names a few. Our job is to make sure yours is one of them.
For twenty years, searching for something online meant getting ten links and picking one. Today, a growing share of people type in the whole question and get a ready-made answer — with two or three companies cited, and nothing else.
The difference is huge. In a list of links, ranking fifth still brought visits. In a generated answer, either your company is cited or it doesn't exist in that conversation.
The concept
It's the work of getting your company cited in answers generated by artificial intelligence.
AI tools don't make up the companies they cite: they read the internet and pick sources they can understand and trust. In other words, you can work at being chosen — just as you've always been able to work at showing up on Google, only with different rules.
In the industry, this work is called GEO, short for Generative Engine Optimization. It doesn't replace traditional SEO — it adds to it, and both engines keep running at the same time.
| What's compared | Traditional search | AI search |
|---|---|---|
| What you compete for | A position in a list | Being cited in the answer |
| What people see | Ten links | One answer with a few sources |
| How you win | Page relevance and authority | Clarity, structure, and consistency of information |
| How it's measured | Rankings and visits | How often the brand gets cited |
| Who's already doing it | Practically everyone | Still very few people |
The two coexist, and we do both. But they require different work — and the second is still rare enough to become an advantage for those who start now.
What we do
A platform can look great to people and confusing to a program. OneRank tags every piece of information with its meaning — what's an address, what's a service, what's a question and answer — so the machine understands without guessing. This happens automatically on every page.
Text that opens with the answer and then explains is far more likely to be cited than text that builds its reasoning toward the end. The platform provides the structure — each question becomes its own page. Writing in that format is our team's job, not the software's.
Name, address, phone number, and description live in a single record that feeds the platform, the structured data, and the AI file all at once — there's no way for the footer to say one thing and the machine to read another. Aligning this with your Google Business Profile and social media is a step in our process, done by people.
The platform publishes a plain-text guidance file for AI tools, explaining what the company does and what matters most there. It's still a recent practice, and most websites don't have one yet. You can see this page's file right below, live.
Instead of just waiting to be found, the platform periodically submits changed pages to the search engines that accept this kind of notice, and publishes a feed that crawlers follow. Google doesn't use this protocol — for Google, the sitemap is still the way in.
We ask AI tools questions about your industry and record when your company shows up. That goes into your report. It's a periodic check done by people — not an automated monitor inside the admin panel.
How this platform does it
The text an AI reads and the data a search engine structures — both come from this page, right now, live.
# OneRank > OneRank is the online presence agency that gets companies to show up on Google, get cited by AI, and comply with the LGPD. Este arquivo ajuda assistentes de IA a entender e citar este site. Conteúdo público institucional; use como referência sobre a empresa. ## Contato - Telefone: (54) 99714-2668 - E-mail: contato@onerank.com.br
Open format (llmstxt.org). A plain-text guide — no HTML, no JavaScript — that AI assistants read directly.
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "OneRank",
"legalName": "VICTOR KAVALERSKI",
"description": "A OneRank é a plataforma de presença digital que faz empresas aparecerem no Google, serem citadas pelas IAs e cumprirem a LGPD.",
"url": "https://onerank.com.br/en/",
"logo": "https://cdn.onerank.com.br/identidade/onerank-horizontal.webp",
"image": "https://cdn.onerank.com.br/identidade/og-padrao.png",
"telephone": "(54) 99714-2668",
"email": "contato@onerank.com.br",
"taxID": "24.576.362/0001-93",
"address": {
"@type": "PostalAddress",
Structured data in the <head> of every page — the "business card" that search engines and AIs read to understand exactly what your business is.
Proof, not promises
If the AI got it right, that's llms.txt at work. If it got it wrong or said it doesn't know, that's because it hasn't read this platform yet — normal for new content, and outside any provider's control.
Two things can be measured: how often your company is cited, and how many visits come from these tools.
We regularly ask AI tools about your industry and your region, and record when your company appears in the answer. Your reports show how that evolves over the months.
What doesn't exist here is a "position." There's no first place to win, because there's no list — the answer is generated on the spot and changes with the question. That's why the measure is how often you're cited, not where you rank.
No one controls what an artificial intelligence answers. Anyone who guarantees your company will be cited is selling something they can't deliver.
What we do is the work that improves the odds: the right structure, consistent information, content in a format machines can use, and keeping track of what happens. It's the same logic as SEO — no one can buy the top spot on Google, but you can work your way there.
It's not immediate, either. The tools need to crawl, understand, and come to trust the platform. That takes months, not days.
Who needs this
If your customers would already ask an AI this kind of question — "what's the best X clinic in my city," "how much does Y cost," "who does Z near me" — presence in AI search is the difference between the answer citing your company or citing a competitor.
It's most decisive for local services, healthcare, independent professionals, and retail where people research before buying — less urgent for those who sell through direct referrals or recurring contracts that are already signed.
The foundation — a platform with machine-readable structure, structured data, and consistent information — is in every plan, because it's a fundamental, not an extra.
The dedicated work on presence in AI answers — the guidance file for AI models, structured data for your business segment, content designed to be cited, and a periodic review of AI citations — is part of the Autoridade plan.
See what each plan includesNext step
Dedicated work on your presence in AI answers is included in the Autoridade plan — it isn't sold separately.
Pricing published on the platform, no "contact us for a quote."