Frequently asked question
Why shouldn't I just use Instagram or an off-the-shelf platform?
A straight answer — no fluff, no promises about what no one controls.
Social networks and off-the-shelf builders are useful, but they aren't yours: the algorithm changes, the platform can go offline, and the design is the same as your competitor's down the street. A platform with correct structured data is what Google and AI tools can understand and cite — and it's the only digital asset that answers to your business alone.
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Short answers above. The full explanation here.
Frequently asked question
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