Services
Analytics and measurement
Know where your visitors come from — so you decide with numbers, not hunches.
How it works
Here's what it looks like in practice
Without measurement, every investment in online presence is just opinion. The platform launches with the measurement tag installed and the events that matter already tracked: form submitted, WhatsApp click, phone call. Google Analytics 4, Google Tag Manager, and social media pixels are configured in the admin panel, with no plugin and no developer — and OneRank checks that the data keeps coming in, because a tag that stops firing doesn't warn anyone.
The problem
This is for you if…
You don't know where your platform's visitors come from
With measurement in place, search, social media, ads, and direct traffic are reported separately. Without it, every investment in your online presence comes down to the opinion of whoever talks loudest in the meeting.
The tag was installed two years ago and nobody knows if it still fires
A tag that stops working doesn't warn you: the numbers just shrink, and everyone assumes it was a slow month. The periodic check exists precisely to catch that.
The report counts visits, but not how many inquiries came in
The events that matter — form submissions, WhatsApp clicks, click-to-call taps — are now tagged. A visit is audience; an inquiry is a result.
Installing a pixel meant digging into the platform's code
Tracking tags are added in the admin panel, where you choose the page and the position. No developer needed, and no risk of someone pasting the wrong code into the theme.
Honesty
This isn't for you if…
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You want the exact number of people who visited the platform
No tool has that number. Ad blockers, private browsing and — above all — visitors who decline tracking in the cookie banner aren't counted. What measurement gives you is a reliable trend, not a census. Anyone who presents the figure as exact is leaving that out.
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You want to identify platform visitors by name
It's neither possible nor lawful. Measurement works with aggregated, anonymous data; identifying an individual visitor without specific consent violates the LGPD. You do get the name and contact details of anyone who fills out a form — because that person chose to introduce themselves.
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You want to measure what happens after someone gets in touch
Measurement covers the platform: who arrived, how they got there, and what they did. If the sale closes over the phone, at the counter, or in a meeting, that happens in your sales process and would require integration with your own system — a separate project, and not always worth it.
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You want to install every pixel your vendors ask for
Every extra tag slows down page loading and widens the tracking footprint your privacy policy has to disclose. We install what supports a decision you'll actually make; the rest just adds slowness and compliance risk in exchange for data nobody looks at.
Scope
What's included
Google Analytics set up
You own your platform's data, in your own account
Technical detail
A property created in your company's name, connected to the platform, and verified. Access is yours and stays yours, no matter who does the work.
Tag manager and social media pixel
Adding a new tag doesn't require a developer
Technical detail
Tracking tags from social networks and Google added through the admin panel, without touching the theme code.
Contact events tagged
Every inquiry from your platform becomes a number you can add up
Technical detail
Form submissions, WhatsApp button clicks, click-to-call taps, and newsletter sign-ups recorded as events. That's what turns audience into measurable results.
Scripts panel in the admin area
Turning measurement on or off takes a click, not a support ticket
Technical detail
One place to add each tag and turn it on or off, choosing the page and position. No stray code scattered through the theme, and no fear of breaking the platform.
Respect for consent
Your numbers are measured within the law
Technical detail
The visitor's choice in the cookie banner really counts: anyone who declines measurement isn't measured. That's what makes the data legitimate instead of risky.
Search Console connected to your measurement
You see what people typed before they arrived
Technical detail
The searches that bring people to the platform, connected to your analytics, so you see the actual term typed and not just the generic source "search".
Checks that the data is still coming in
A tag that stopped working is caught before the report
Technical detail
A periodic check that the tags still fire and the events still count. Broken measurement only shows up when someone actually looks.
Accounts in your company's name
Your history isn't locked in with the vendor
Technical detail
Analytics, the tag manager, and Search Console belong to you. OneRank works with access you grant, which you can revoke at any time.
Specifications
Technical specs
- Which plan
- All plans In the Presença plan, along with everything else in the base package. Measurement isn't a higher-tier feature.
- Tools
- Set up Google Analytics, tag manager, social media pixel, and Search Console.
- Where tags are added
- In the admin panel In the admin panel, choosing the page and position — without editing the theme code.
- Tagged events
- Platform inquiries Form submissions, WhatsApp clicks, click-to-call taps, and newsletter sign-ups.
- Consent
- Respected Declining in the cookie banner turns off measurement for that visitor. Always.
- Account ownership
- Yours Your company's. OneRank's access is granted by you and can be revoked whenever you want.
- Reading the numbers
- In the report It goes into the period report — quarterly in Presença, monthly from Destaque onward.
From sign-up to launch
How we deliver
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Defining what counts as a result
one conversation with youWhat success means for your business: an inquiry, a call, a sign-up. Without this, measurement turns into a list of numbers with no priorities.
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Accounts created in your company's name
you grant accessAnalytics, the tag manager, and Search Console set up under your company's account, with our access granted by you.
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Tags installed through the admin panel
no action needed from youGoogle tracking and the social media pixel added in the scripts panel, with the page and position set.
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Contact events tagged and tested
no action needed from youEach event actually triggered once — form, WhatsApp, phone, newsletter — to confirm it's being counted.
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Consent verified
no action needed from youThe cookie banner tested both ways: accepting turns measurement on, declining turns it off. Compliance that hasn't been tested is just an assumption.
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Checks every cycle
no action needed from youA periodic check that the tags still fire and the events still count, before every report.
How to get it
Included from the Presença plan up
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Starts here
Presença
R$ 249/month
includes this serviceComplete measurement, starting with the entry-level plan
Analytics, tag manager, pixel, Search Console, tagged contact events, the scripts panel, and respect for consent. It isn't a higher-tier feature.
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Destaque
R$ 799/month
includes this serviceThe same measurement, reviewed every month
Everything in Presença. What changes is the analysis: the report becomes monthly and adds the rankings of your tracked keywords, and campaign data is included whenever you have ads running.
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Autoridade
R$ 1,499/month
includes this serviceData turned into decisions
Everything in Destaque, plus the quarterly audit and the monthly meeting where what the measurement showed sets the agenda for the next period — instead of ending up as an attachment nobody opens.
Measurement is included in the entry-level plan. What changes in the higher plans is how often someone reads the results and turns them into decisions.
What's ready
In the first month, you already have
Measurement accounts in your company's name
Analytics, the tag manager, and Search Console set up and under your control — the history is yours.
The definition of what counts as a result
In writing, agreed on before any number is presented.
Contact events firing
Form, WhatsApp, phone, and newsletter tested one by one, each one counting in the analytics dashboard.
The cookie banner tested both ways
Accepting turns measurement on, declining turns it off — verified, not just configured.
The first data coming in
The Analytics dashboard receiving visits, sources, and events on the platform's first day live — not weeks later.
Before you sign up
Frequently asked questions
No. Analytics, tag manager, pixel, Search Console, and contact events are included in the Presença plan, at R$ 249 per month. What changes in the higher plans isn't the measurement: it's how often someone reads the results and turns them into decisions.
No. Analytics, the tag manager, and Search Console are set up under your company's account, and OneRank works with access granted by you — revocable at any time. Measurement history is an asset that belongs to whoever pays for it, and it shouldn't be locked in with the vendor.
They match as a trend, not as a census. Ad blockers, private browsing, and above all visitors who decline tracking in the cookie banner aren't counted — and that's compliance working, not a flaw. No tool gives you the exact number of visitors; anyone who presents the figure as exact is leaving that out.
Not individually — and it isn't just a technical limitation: identifying a visitor without specific consent violates the LGPD. You do get the name and contact details of anyone who fills out a form or messages you on WhatsApp, because that person chose to introduce themselves.
No. Tags are added in the admin panel, where you choose the page and position, and they can be turned on and off right there. This also avoids the classic problem of someone pasting malformed code into the theme and taking the platform down.
We check it periodically, before every report. It's the quietest failure there is: the tag stops firing, the numbers shrink, and everyone concludes it was a slow month — when what actually broke was the instrument.
Not through the platform's measurement. It goes as far as the inquiry — who arrived, how, and what they did. Connecting that to the closed sale would require integration with your sales system, which is a separate project and not always worth it. What you can do at no cost is have your team ask customers how they found you.
We also do
Other areas of our work
Online presence on our own platform
Your business online, easy to find, and well maintained — on the OneRank platform, not a generic website builder.
SEO and presence in AI answers (GEO)
Traditional rankings on Google and presence in the answers AI tools give.
Content and publishing
A blog, FAQs, and pages that grow on their own — with content production included from the Destaque plan up.
Next step
Is it right for your business?
We look at your situation and tell you whether this is the right place to start — or which one would be.
Prices published on the platform, no "contact us for pricing".