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Your brand's installable app

Your icon on your customers' phones, opening even without an internet connection.

How it works

Here's what it looks like in practice

Diagram: brand icon on the phone's home screen and what the app does without a connection.

On the Autoridade plan, the platform becomes an installable app with your brand: customers add it to their home screen, the icon is yours, the splash screen color is yours, and pages they've already visited keep opening without a connection. No app store and no separate development — it's the same platform, delivered as an app.

  • Your brand's icon and name
  • Installs without an app store
  • Visited pages open offline
  • Updates itself every time you publish

The problem

This is for you if…

Building an app would cost more than the entire platform

After

The app becomes the platform itself, installed on the phone's home screen. No separate project, no native code, and no second thing to maintain.

Your customer has to remember the platform's address every time

After

With your brand's icon on the home screen, coming back takes a single tap. It's the same habit as with any app, without going through an app store.

The platform becomes useless when the connection drops

After

Pages already visited keep opening without internet, and anyone who arrives offline sees your own screen explaining the situation — not the browser's bare error message.

Publishing an app update depends on app store approval

After

There's no review queue here: you publish in the admin panel, and the new version is on everyone's device on their next visit.

Honesty

This isn't for you if…

  • You want your business listed on the App Store or Google Play

    This app is installed straight from the browser, not through the app stores. Being in a store has showcase value — and it requires a developer account, a review process, a dedicated privacy policy, and maintaining two codebases. That's a project of a whole different order of magnitude, and this isn't it.

  • You want to send notifications to your customers' phones

    Notifications aren't part of what we deliver today. They depend on the user's permission, behave differently on each operating system and, in practice, become a channel that has to be run — not a feature you just switch on. We'd rather not promise what we can't sustain.

  • You need camera, GPS, or code scanning in the app

    That's a native app, with its own development and maintenance. What we deliver is your online presence in installable form — the same platform, with an icon and the ability to open offline. If what you need is device features, the right path is a different provider.

  • You expect every visitor to install it

    Most people don't install it, and that's not a flaw: the app is a convenience for people who come back often, not a conversion funnel. If your goal is traffic volume, the effort pays off more in content and search than here.

Scope

What's included

Your brand's icon and name

On the phone screen, the icon is yours

Technical detail

The installed app carries your icon, your name, and your splash screen color — generated from the brand identity defined during onboarding, in the sizes each operating system requires.

Installs straight from the browser

Installing takes two taps and no account

Technical detail

Visitors add it to their home screen right from the browser, with no app store, no account, and no installer to download. Works on Android and iPhone.

Opens full screen

Opens like an app, not a web page

Technical detail

When opened from the icon, the platform fills the entire screen, without the browser's address bar. That's what makes it feel like an app instead of a shortcut.

Works without a connection

What's already been viewed opens without internet

Technical detail

Pages already visited keep opening offline, served from the device itself. That helps anyone in an elevator, in an area with no signal, or on a shaky internet connection.

Offline screen with your branding

With no signal, your customer sees you, not an error

Technical detail

Anyone who tries to open something not yet downloaded while offline sees a page of yours explaining what's happening, not the browser's generic error screen — which makes the platform look broken.

Automatic updates

Nobody is left with an old version of your content

Technical detail

Publish in the admin panel, and the installed app gets the new version on the next visit. No app store review queue, and no customer stuck on an old version.

Faster loading on return visits

Coming back to the platform is faster than the first visit

Technical detail

The structural files are stored on the device, so the second visit doesn't download everything again. The difference shows most on a poor connection, which is exactly where it matters.

Specifications

Technical specs

Which plan
Autoridade plan Exclusive to the Autoridade plan. It's the only platform differentiator at this tier — everything else it adds is presence in AI answers.
How it's installed
Straight from the browser Right from the browser, on Android and iPhone. No app store, no account, and no installer.
Works without internet
Visited pages Pages already visited open offline; all other pages show your own screen explaining why.
Updates
No approval queue Automatic on the first visit after you publish. No app store review.
Push notifications
Not included Not part of the scope today. We'd rather not promise a channel that would require its own ongoing operation.
Device features
Not included Camera, GPS, and code scanning are not included — that's a native app, a separate project of its own.
Dark mode
All plans Not a feature of this plan: dark mode is a core part of the platform and is available on Presença, Destaque, and Autoridade.
If the plan is downgraded
Disabled The app is no longer offered, and the URLs behind it stop responding. The platform keeps working normally in the browser.

From sign-up to launch

How we deliver

  1. Icons generated from your brand identity

    no action needed from you

    Your brand symbol is prepared in the sizes and formats each operating system requires, including the version Android crops with a mask.

  2. App identity defined

    you approve the name

    A short name that fits under the icon, the full name, the splash screen color, and how it opens — full screen, with no address bar.

  3. Offline layer turned on

    no action needed from you

    The mechanism that stores pages on the device goes live, along with the offline screen with your branding.

  4. Installation tested on both systems

    no action needed from you

    Actually installed on Android and on iPhone, opened from the icon, and checked offline. An app that's only been tested on a computer tends to fail precisely on the device.

  5. Install prompt on the platform

    you approve the wording

    The platform starts offering installation to visitors arriving on their phones, discreetly — no nagging prompt getting in the way of reading.

How to get it

Included from the Autoridade plan up

  • Presença

    R$ 249/month

    Not included in this plan

    does not include this service
  • Destaque

    R$ 799/month

    Not included in this plan

    does not include this service
  • Starts here

    Autoridade

    R$ 1,499/month

    Your brand's own app, installable

    Your icon and name on the home screen, full-screen launch, offline access to visited pages, and automatic updates with no app store. It's the only platform differentiator exclusive to this tier.

    includes this service

Exclusive to the Autoridade plan — it's the only platform feature unique to that tier. Dark mode, by contrast, is standard on every plan.

What's ready

In the first month, you already have

The app installed on your phone

You install it on your own device and see your brand's icon on the home screen — not a video demo.

Icons generated in the right formats

Every size Android and iPhone ask for, including the maskable version — the one that comes out wrong when someone improvises.

Offline mode tested on the device

Airplane mode on, app open, and visited pages still opening. Tested on a real device, not a simulator.

The offline screen with your branding

Live and checked — it's what shows up if someone tries to open something not yet downloaded while offline.

The install prompt on the platform

Published for visitors arriving on their phones, in your brand's tone, without being pushy.

Before you sign up

Frequently asked questions

No. The app is the platform itself, delivered in installable form, and it's included in the Autoridade plan, at R$ 1,499 per month. There's no separate project, no development quote, and no second codebase to maintain.

No. It's installed straight from the browser, in two taps, with no account and no installer download. Being in the stores is a different project: it requires a developer account, a review process, and maintaining a native app — and it costs an order of magnitude more.

Yes. It's installed through the browser's Share menu, using the Add to Home Screen option, and we test this on a real device at delivery. The behavior differs slightly from Android, and none of those differences get in the way of using it.

Not today. Notifications depend on the user's permission, behave differently on each system, and above all, they're a channel someone has to run — not a button you switch on. It's not in scope, and we'd rather tell you that than promise it and deliver it poorly.

No: what works are the pages the person has already visited, served from the device itself, plus the screen that explains the lack of connection. Storing the whole platform would mean downloading everything in advance, which uses up data and storage for people who may never visit those pages.

No: dark mode is a core part of the platform and comes with every plan, including the entry-level one. Selling it as exclusive to the most expensive plan would be a false promise. What's exclusive to Autoridade is the installable app (PWA).

The app is no longer offered, and the URLs behind it stop responding — anyone who had installed it is taken to the regular platform. The platform itself keeps working just the same: fast and responsive. If you move back to Autoridade, the app comes back with no reconfiguration.

We also do

Other areas of our work

Online presence on our own platform

Your business online, easy to find, and well maintained — on the OneRank platform, not a generic website builder.

SEO and presence in AI answers (GEO)

Traditional rankings on Google and presence in the answers AI tools give.

Content and publishing

A blog, FAQs, and pages that grow on their own — with content production included from the Destaque plan up.

Next step

Is it right for your business?

We look at your situation and tell you whether this is the right place to start — or which one would be.

Prices published on the platform, no "contact us for pricing".

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