Services
Structured data by industry
Google and AI tools don't read your page as text: they read a structured profile. OneRank fills in that profile.
How it works
Here's what it looks like in practice
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "OneRank",
"legalName": "VICTOR KAVALERSKI",
"description": "A OneRank é a plataforma de presença digital que faz empresas aparecerem no Google, serem citadas pelas IAs e cumprirem a LGPD.",
"url": "https://onerank.com.br/en/",
"logo": "https://cdn.onerank.com.br/identidade/onerank-horizontal.webp",
"image": "https://cdn.onerank.com.br/identidade/og-padrao.png",
"telephone": "(54) 99714-2668",
"email": "contato@onerank.com.br",
"taxID": "24.576.362/0001-93",Structured data (Schema.org) is what turns a page into information machines can understand: not “a text about a clinic,” but a clinic with a specialty, a medical staff, and office hours. The platform outputs this profile on every page, and on the Autoridade plan it stops being generic and uses the vocabulary of your industry — hotel, restaurant, clinic, store.
And what the operator controls
The record is generated from the content you've entered — change a phone number in the admin panel and every page updates at once.
The problem
This is for you if…
Google shows your company as just another website
Every page now outputs a machine-readable profile — who the company is, where it's located, what it offers — instead of leaving search engines to guess from the text.
Competitors show up with extra details in the result — you don't
Those enhanced results come from structured data, not luck. The platform outputs the data, and on the Autoridade plan it includes the aggregate ratings, readable by search engines and AI tools.
AI answers questions about your industry without citing your company
AI tools prefer structured information over running text. Once your industry-specific profile is published, your company becomes data they can actually use.
Every new page would go live without this markup
Structured data is generated from the content you enter, not hand-written page by page. Anything new you publish goes live with the correct profile already in place.
Honesty
This isn't for you if…
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You expect structured data alone to push your platform up the rankings
It isn't a ranking factor on its own. What it does is help search engines understand the page and display richer information in the result — business hours and address, for example. That improves how often the result gets clicked, not the position itself. Anyone promising rankings through Schema is confusing the two.
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You want to mark up information the page doesn't show
The data has to match what's visible on the page. Declaring a price, rating, or business hours the page doesn't display is misleading markup, and Google penalizes it by removing rich results from the entire platform. The shortcut isn't worth it, and we don't take it.
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You want structured ratings without having real reviews
An aggregate rating needs real reviews that are verifiable and visible on the page. Without them there's nothing to publish — and faking reviews to get the data is the fastest way to lose both the feature and your reputation.
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You want this applied to a website hosted somewhere else
Here, structured data is generated by the platform from the content you enter — that's why it never goes stale and doesn't depend on anyone remembering to update it. On a third-party website, it would be hand-written markup that falls out of date with the very first piece of new content.
Scope
What's included
Organization profile on every page
Your company is understood as an entity, not just text
Technical detail
Your company's name, address, phone number, business hours, social profiles, and identity, output as data on every page of the platform in the JSON-LD format Google recommends.
Structured breadcrumbs
The result shows the section, not the URL
Technical detail
The page's hierarchy declared as data — it's what makes Google's result show the section path instead of the raw URL.
Articles with author and date
Your articles are recognized as articles
Technical detail
Every post goes out marked up with its title, author, date, and image. That's what lets search engines treat the text as an article rather than a random page.
Products, services, events, and job openings
Every piece of content is read for what it is
Technical detail
Each type of content you enter outputs the data for its own type. To Google, a job opening is a job opening, with everything it expects to find in one — not just a paragraph on a page.
Structured business hours
Google knows whether you're open right now
Technical detail
Hours entered in the admin panel and published in a format search engines understand, including exceptions and holidays — not as a line of text in the footer.
Automatic generation, no manual upkeep
The profile never falls out of sync with the platform
Technical detail
The data comes straight from the content you enter. Change your phone number in the admin panel and the profile updates on every page — there's no hand-written markup to fall out of date.
Your industry's vocabulary
Search engines know what you are, not just that you exist
Technical detail
The platform stops being a generic organization and becomes a hotel, restaurant, clinic, or store, with the properties of that industry: price range, cuisine served, specialty, check-in time. Available on the Autoridade plan.
Structured questions and answers
Your answers in the format AI tools read first
Technical detail
Your frequently asked questions output in their own dedicated format, which is what AI tools read first when they look for an answer about your business. Included on every plan.
Step-by-step guides and voice-ready excerpts
Voice assistants know which passage to read
Technical detail
Instructional content marked up as such, plus the excerpts voice assistants can read aloud, explicitly declared. Available on the Autoridade plan.
Aggregate ratings
Your average rating goes out in a format search engines and AI read
Technical detail
Your average rating and review count output as data, in the format search engines and AI tools read. Available on the Autoridade plan.
Specifications
Technical specs
- Format
- JSON-LD Schema.org in JSON-LD, the format Google recommends — not microdata scattered throughout the HTML.
- Base coverage
- On every page Organization, breadcrumbs, articles, products, services, events, job openings, and business hours. On every plan.
- Vocabulary by industry
- Autoridade plan Hotel, restaurant, clinic, store, and other types, each with the properties specific to its industry.
- Step-by-step and voice-ready excerpts
- Autoridade plan Additional formats that AI tools read. Frequently asked questions are output on every plan.
- Aggregate ratings
- Autoridade plan Average rating and review count output as data — in the format search engines and AI tools read.
- Data source
- Automatic Generated from the content entered in the admin panel. There's no hand-written markup to maintain.
- If the plan is downgraded
- The base remains The base nodes continue to be output; industry vocabulary, step-by-step instructions, voice-ready excerpts and aggregate ratings are no longer included.
From sign-up to launch
How we deliver
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Defining the entity type
one conversation with youWhat your company is in the Schema.org vocabulary — the choice that determines which properties the platform can declare.
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Business details entered
you send the detailsName, address, phone number, business hours, and social profiles filled in on the admin panel — that's where the profile on every page is generated from.
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Output checked page by page
no action needed from youEach page type has its data checked in Google's validator: home page, article, service, product, event, job opening.
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Specialized layer switched on
no action needed from youOn the Autoridade plan, industry vocabulary, step-by-step instructions and voice-ready excerpts go live.
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Periodic review
no action needed from youGoogle changes its requirements and formats often. The output is reviewed during audits so it doesn't quietly turn into debt.
How to get it
Included from the Presença plan up
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Starts here
Presença
R$ 249/month
includes this serviceThe base profile on every page
Organization, address, phone number, business hours, social profiles, breadcrumbs, articles with authors, products, services, events, and job openings — generated from the content you enter, with no manual upkeep.
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Destaque
R$ 799/month
includes this serviceThe same profile, with active SEO built around it
Everything in Presença. The structured data layer doesn't change here: what Destaque adds is active ranking work, editorial control over canonical tags, and redirects.
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Autoridade
R$ 1,499/month
includes this serviceThe profile in your industry's vocabulary
Everything in Destaque, plus the specialized type for your industry with its own properties, step-by-step instructions, excerpts for voice search and the aggregate ratings.
Baseline structured data is part of the Presença plan. Your industry's schema and aggregate ratings come with Autoridade.
What's ready
In the first month, you already have
Your entity type, defined and configured
The decision about what your company is in the Schema.org vocabulary, made together with you and applied in the admin panel.
The profile validated on every page type
Home page, article, service, product, event, and job opening checked in Google's validator — no errors and no warnings.
Your business details filled in
Address, phone number, business hours, and social profiles entered — which feeds the profile on every page at once.
Your FAQs marked up
Your FAQs output in the format AI tools read — on any plan.
The profile's code, visible for you to check
You can open the source code of any page and read what the platform declares about your company. Nothing is a black box.
Before you sign up
Frequently asked questions
No. The base structured data is included in the Presença plan, at R$ 249 per month, and is output on every page. Your industry's vocabulary, step-by-step instructions, voice-ready excerpts and aggregate ratings come with Autoridade, at R$ 1,499 per month. There's no per-page charge for markup.
Not directly. Structured data isn't a ranking factor: it helps search engines understand the page and display richer information in the result — business hours and address, for example — which increases how often your result gets clicked. Anyone selling Schema as a formula for rankings is confusing understanding with ranking.
Just keep your content up to date in the admin panel. The profile is generated from what's entered there — change a phone number and every page updates. That's the difference between generated data and hand-written markup, which goes stale with the first new piece of content.
Because it's the layer that supports your presence in AI tools, which is what sets that plan apart. The base profile — who the company is, where it's located, what it publishes — is on every plan and is never locked. What Autoridade adds is specialization.
Yes. The data appears in each page's source code as readable text, and Google's validator shows the same information in an organized way. If something there is wrong, you can point it out — that's exactly why it's open.
No, and we wouldn't do it. The data has to match what the page shows; declaring a rating that doesn't exist is misleading markup, and Google responds by removing rich results from the entire platform. The damage outweighs the gain.
You only lose the specialized part — industry vocabulary, step-by-step instructions, voice-ready excerpts and aggregate ratings stop being output. The base profile keeps appearing on every page, because it isn't a plan feature: it's how the platform publishes. If you upgrade again, the rest comes back with no reconfiguration.
We also do
Other areas of our work
Online presence on our own platform
Your business online, easy to find, and well maintained — on the OneRank platform, not a generic website builder.
SEO and presence in AI answers (GEO)
Traditional rankings on Google and presence in the answers AI tools give.
Content and publishing
A blog, FAQs, and pages that grow on their own — with content production included from the Destaque plan up.
Next step
Is it right for your business?
We look at your situation and tell you whether this is the right place to start — or which one would be.
Prices published on the platform, no "contact us for pricing".