Services
Structured WhatsApp Business
The channel your customers already use, organized as a sales channel — catalog, ready-made replies, and labels.
How it works
Here's what it looks like in practice
Almost every first contact ends up on WhatsApp, and almost every business treats it like a personal inbox. OneRank structures your business account: a catalog of your products and services, quick replies for the questions people ask every day, labels that show where each conversation stands, and an automatic message for anyone who writes after hours. The WhatsApp button on the platform, with your service hours, already comes with the entry-level plan — what starts with the Destaque plan is organizing the account on the other end.
The problem
This is for you if…
The channel that sells the most is the most disorganized one in the business
Your business account gets a catalog, ready-made replies, and labels for each stage. WhatsApp stops being a personal inbox and becomes a sales channel.
Your team types the same pricing answer twenty times a day
Recurring questions become saved quick replies, available through a shortcut. The time saved adds up every day and comes off your operating costs without anyone noticing.
Nobody remembers where each customer conversation left off
Labels mark the stage of each conversation — new contact, quote sent, awaiting reply, closed. Your chat list starts showing status, not just chronological order.
People who message at night get no reply and think they were ignored
An automatic message replies after hours, saying when you'll be back. Setting the right expectation is what keeps a customer from turning to a competitor at eleven at night.
Honesty
This isn't for you if…
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You want a bot that handles customers from start to finish
What you get here is an automatic greeting and an after-hours message, not an assistant that handles negotiations. A full conversational flow requires a messaging platform that charges per conversation, plus someone designing and maintaining the response tree — that's a different project, and it isn't this one.
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You want to blast messages to your entire contact list
That violates WhatsApp's policies, and the risk is getting your business number banned — your top-selling channel, shut down in one go. Mass communication goes out by email, with double opt-in sign-up and an unsubscribe option, which is the route that doesn't put your number at risk.
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You want us to handle the conversations for you
We set up the channel; your team does the talking. Answering questions about price, lead time, and availability takes knowing how the business runs, and outsourcing that usually costs you the very customer the setup helped bring in.
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You want your WhatsApp conversations inside the platform's admin panel
Conversations stay in the WhatsApp app, where your team already works. Bringing message history into the platform would require integration through the official API, with per-conversation fees — and it would solve a problem most clients don't have.
Scope
What's included
Complete business profile
Anyone who starts a chat already knows who they're talking to
Technical detail
Name, category, description, address, business hours, and platform link filled in on the profile. It's what customers see before they send their first message.
Product and service catalog
Customers see what you sell without leaving the chat
Technical detail
What you sell, with photos, descriptions, and prices where it makes sense, right inside WhatsApp. Customers can browse without leaving the chat or waiting for someone to send over a price list.
Saved quick replies
Your go-to answer goes out in two taps
Technical detail
The questions that come up every day become ready-made replies, called up with a brief shortcut. Written in your brand's tone of voice, not improvised by whoever happens to be on shift.
Labels for each conversation stage
You can see where every deal stands
Technical detail
A set of labels designed around your sales funnel — from first contact to closing — with clear criteria for when to apply each one.
Greeting and after-hours message
Nobody is left hanging, waiting for a reply
Technical detail
An automatic welcome message for first-time contacts and an away message outside business hours, with the time you'll be back.
Platform button with business hours
Visitors reach you in one tap
Technical detail
The floating button that opens the chat with a context message already filled in and respects the business hours you've set. This item already comes with the entry-level plan — it's listed here to make the boundary clear.
Direct links for campaigns
You know which link started each conversation
Technical detail
Links that open the chat with the message already written, for use in ads, posts, and email signatures — so you know where each person came from.
Usage guidance for your team
Your team uses the channel without putting the number at risk
Technical detail
How to apply labels, when to use each quick reply, and what not to do — such as blasting messages to a list, which is the fastest way to get the number banned.
Specifications
Technical specs
- Platform button with business hours
- All plans A platform module, available on all plans — including the entry-level one.
- Business account setup
- Destaque plan Catalog, quick replies, labels, and automatic messages.
- App used
- WhatsApp Business WhatsApp Business, free, on the company's phone. There's no license fee built in here.
- Official API integration
- Not included Not included. It carries per-conversation fees and makes sense for operations with a high volume of customer conversations.
- Automated chat assistant
- Not included Not included. What's there is a greeting and an after-hours message, not a response tree.
- Mass messaging
- We don't do it We don't do it. It violates WhatsApp's policies and puts the business number at risk of being banned.
- Who talks to customers
- Your team Your team. We handle the setup; customer service stays with the people who know the business.
From sign-up to launch
How we deliver
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Review of real conversations
one conversation with your teamWhat people ask, in what order, and where negotiations tend to stall. That's where the quick replies and labels come from — not from a generic template.
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Business profile filled in
requires access to the phoneName, category, description, address, hours, and platform link set up in the app, checked against what your platform publishes.
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Catalog built
you approve what goes inProducts or services added with photos and descriptions, based on what's already on your platform — no retyping everything from scratch.
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Replies, labels, and automations created
you approve the copyQuick replies written in your brand's tone, a set of labels designed around your sales funnel, and automatic messages configured.
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Team trained
half an hour of your team's timeHow to use each piece day to day, and what to avoid. A setup nobody knows how to use turns back into a plain inbox within two weeks.
How to get it
Included from the Destaque plan up
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Presença
R$ 249/month
does not include this serviceNot included in this plan
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Starts here
Destaque
R$ 799/month
includes this serviceYour business account, fully set up
Everything in Presença, plus a complete business profile, catalog, quick replies, stage labels, greeting and after-hours message, campaign links, and usage guidance for your team.
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Autoridade
R$ 1,499/month
includes this serviceThe same channel, analyzed in the follow-up
Everything in Destaque. What Autoridade adds is interpretation: where conversations come from and what that says about your strategy become part of the monthly meeting, instead of remaining a hunch held by whoever answers the chats.
The WhatsApp button on the platform, with your service hours, already comes with Presença. Structuring the business account — catalog, quick replies, labels, and automation — is included in Destaque.
What's ready
In the first month, you already have
The completed business profile
With the address, hours, and platform link matching what your platform publishes — the same business in both places.
The catalog live inside WhatsApp
Your products or services, browsable by customers without leaving the chat.
Quick replies written and saved
Ready on the phone, in your brand's tone of voice, for the questions that come up every day.
The label set in use
Designed around your sales funnel, with application criteria agreed on with the people who answer the chats.
Automatic messages up and running
Greeting and after-hours message working — tested outside business hours, not just configured.
Before you sign up
Frequently asked questions
No. The WhatsApp button on your platform, with business hours, already comes with the Presença plan, at R$ 249 per month. Setting up the business account — catalog, quick replies, labels, and automations — is part of Destaque, at R$ 799 per month. There's no separate WhatsApp invoice.
Not necessarily, but we recommend keeping business and personal separate. A dedicated number lets more than one person answer, keeps personal chats from mixing with business deals, and stays with the company when someone leaves. If your current number already belongs to the business, it'll work.
No. We set up the greeting and after-hours message, which is what the business app offers natively and reliably. An assistant that handles negotiations requires a platform that charges per conversation and someone maintaining the response tree — when that makes sense for your volume, we'll tell you and point you in the right direction.
Not this way, and the reason is practical: mass messaging violates WhatsApp's policies and gets the number banned — your top-selling channel, shut down in one go. Mass communication goes out through the newsletter, with double opt-in sign-up and an unsubscribe option, without putting your number at risk.
Your team. We get the channel organized — catalog, ready-made replies, labels, automations — and show your team how to use it. Answering questions about price, lead time, and availability takes knowing how the business runs, and that's exactly where a sale is won or lost.
Not automatically: we build the catalog from what's already registered on the platform, so nothing has to be retyped. When you change a price or an item, it needs to be updated in both places — and that's covered in the team guidance.
No. They stay in the WhatsApp app, where your team already works. Bringing the history into the platform would require the official API integration, with per-conversation fees — and it would solve a problem most customers don't have.
We also do
Other areas of our work
Online presence on our own platform
Your business online, easy to find, and well maintained — on the OneRank platform, not a generic website builder.
SEO and presence in AI answers (GEO)
Traditional rankings on Google and presence in the answers AI tools give.
Content and publishing
A blog, FAQs, and pages that grow on their own — with content production included from the Destaque plan up.
Next step
Is it right for your business?
We look at your situation and tell you whether this is the right place to start — or which one would be.
Prices published on the platform, no "contact us for pricing".